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Skin Care Moisturising
Facial Skin Improvement Technoques

Moisturising
Why it matters
If you think of the difference between a plum and a prune, a grape and a raisin, you'll see what a  difference moisture - or lack of it-can make! Moisture is the magic ingredient
which keeps skin soft and supple and keeps it looking young. Make moisturising a regular step in your skin care routine and your complexion will reap these benefits.


Why your skin needs water
When we talk of moisture in relation to your skin, we really mean water. It is the skin's water content which keeps it looking good and keeps it healthy too.
If your skin lacks sufficient water it will become rough and dry. Fine lines may form and the skin may appear thinner and more fragile.
Skin which is short of water is also less supple so that it may crack or become chapped.
Harsh winds, hot sun, cold weather and dry air from central heating are just some of the external factors that can take moisture from your skin


Skin is a very complex structure and the ways that it retains water are equally complicated. Basically, there are three natural 'barriers' which prevent too much water loss. The uppermost layer of the skin provides two and the 'acid mantle' makes up the third.
The uppermost layer of the skin is made up of dead cells. These overlap to form a natural barrier to regulate water loss. Within the uppermost layer are chemical substances called Natural Moisturising Factors which also help to hold water in the skin.
The 'acid mantle' on the skin's surface is a film of water, perspiration and sebum - an oily substance secreted from glands below the skin's surface. The oil in this film helps to 'fix' water to the skin.

How water is lost
A small amount of water is, nevertheless, continually lost from the surface of the skin through evaporation. At the same time, the lost water is continually being replaced from the skin's lower layers. Ideally, water loss and replacement should be regulated by the skin so that water content is always kept at the right level. But only skin which is in good condition will function ideally. Dry skin does not control its water content well and all skins become drier with age.
There are also many external factors which speed up the rate at which water is lost. Harsh winds, hot sun, cold weather and dry air from central heating all increase the evaporation of surface water from the skin.If the skin is immersed for too long a time in water, particularly hot water, it will lose water and become dry. You can see this by looking at your fingertips after a long, hot bath.
Chemical factors, too, can lead to excessive water loss. Many detergents and household cleansers can cause dryness because they damage or even temporarily remove both the Natural Moisturing Factors and the skin's 'acid mantle'. The 'acid mantle' can also be adversely affected by using unsuitable cosmetic products. For example, an astringent made for an oily skin but used on a dry skin would remove essential oil and leave the skin very dry.

Although your skin needs water, that alone can't be used as a moisturiser as it would quickly evaporate. And although oil will 'fix' water to the skin, that alone can't moisturise either. A moisturiser combines both oil and water.


Moisturisers keep your skin looking good by:
• adding more moisture
• helping to retain moisture
• counteracting the effects of moisture loss
• protecting your skin against dry conditions
• making your skin smoother, so that make­up goes on better and stays on better.




Choosing a moisturiser
Be guided by your skin type, your age and the conditions that you live and work in when choosing a moisturiser to suit your skin.
Broadly speaking there are two types of moisturiser: light, oil-in-water formulations - often lotions - for young, normal or oily skins; and heavier, water-in-oil creams for dry skins, older skins and all skins which are exposed to very drying conditions.
Some recently developed moisturisers are formulated to suit all skin types and will adjust themselves to the skin's needs and the surrounding conditions.



Using a moisturiser
Moisturise your skin when it is still slightly damp after cleansing
Apply your moisturiser immediately after cleansing in the morning and at night. If you put it on when your skin is slightly damp then you'll retain more moisture on the skin's surface.
Don't use too much moisturiser as your skin cannot absorb the excess.
Do allow at least 2 minutes, preferably 4 or 5, for your skin to absorb the moisturiser before you apply your make-up.
Don't forget your neck - it needs moisturising just as much as your face.
Do use light outward strokes on your face and firm downward strokes on your throat.

For young skin, normal skin, and skin with none of the problems caused by excessive dryness, the regular use of a moisturiser, day and night, is an effective programme of care. But, for dry skin, for the dry areas of combination skin and for older skin, stronger measures are needed.
Whatever your skin type, always remember that environmental and other changes can sometimes make it dry - check regularly with your mirror for any sign that it is in need of extra attention.
Night duty
Night time is the best time to choose for this special care because you can then use heavier, richer creams which you would not want to use with make-up; and because your skin will be resting and can take full advantage of the benefits. Suitable creams are often called 'nourishing' creams or simply 'night creams'. This is also the time to apply specialised eye or throat care creams or oils, which can help particular problem areas. The chart below gives general guidelines to the needs of different skins at different ages (the eye and throat creams mentioned are special care products only, you would, of course, apply night cream to your throat and eye area too). The real guide, however, is the way your skin looks and the way it feels, so always consider this carefully before deciding on your course of action.


Always apply your night cream to completely clean skin with gentle upward and outward strokes - taking care not to drag or pull. After about 20 minutes, gently remove any excess with a clean tissue, as by this time your skin will have absorbed all that it can.
Pay special attention to those areas which are the first to show signs of dryness and ageing:If you prefer to use a beauty preparation specially-formulated for use in the eye area, this may be a cream, an oil or a stick. (If you choose the latter, take care not to drag or pull the skin with it.) All of these products are formulated to be rich yet light, so that the delicate skin around the eyes can tolerate them. They should always be applied with a light touch. Pat on cream or oil using the pads of your two middle fingers only. Start above the eye, at the inner corner of the lid and work outwards and then around and under the eye and back to the inner corner. NB If you use both creams, apply your eye cream first and then use night cream on the rest of your face.

There are also some products specially formulated for use on the throat - again in cream, oil or stick form - and if you have problems with dry, lined or ageing skin in this area you should try a special throat cream. Apply with firm downward strokes, alternating with strokes from beneath each ear-lobe around and under the chin.


Facial massage
Once a week, why not spend a little longer applying a night-time treatment cream, and give yourself a facial massage? Massaging is beneficial in a number of ways. It will tighten and tone the skin and encourage the removal of waste matter beneath the surface. It will stimulate circulation, help to fight wrinkles and gently 'exercise' the facial muscles. You will also find it very relaxing and an excellent way of relieving tension. All skin types will benefit from this beauty treat. First, thoroughly cleanse your face, and tuck your hair back under a band. For an extra touch of luxury, try warming your chosen massage cream on a radiator or in a bowl of hot water. (Remember to loosen the lid first, or you may be unable to remove it afterwards.) For a massage, you will need a heavy cream which can be 'worked' around your face, as a light preparation would be too quickly absorbed.
Begin by dotting cream generously onto your forehead, cheeks, chin and throat, then lightly spread it.


All massage movements should be light but firm, using the pads of the second, third and fourth fingers; and all must be upward and outward.
Start at the base of your throat and do at least 20 strokes up to your chin, alternating with first one hand and then the other.The next massage stroke is along the jawbone, from the centre of your chin to your left ear, 20 times; then 20 times to your right ear. Again, your hands should be used alternately. Keep your strokes light but firm and fairly fast.

The third movement is from the outer corner of your mouth, upwards, to the outer corner of your eye: 20 times on the left side of your face and 20 times on the right.

Next stroke from the bridge of your nose up and over your brow to your hairline. Alternate vertical strokes with outward curves to left and right along your brow. Count 60 strokes in all.

Now remove all traces of cream with a tissue. Your skin can absorb no more and the excess will simply clog the pores.


Oily skin
If you have oily skin, its chief characteristic will be a persistent shine. This will usually 'break through' your make-up after a few hours, and you may have difficulty in getting even coverage from cosmetics. Oily skin is prone to spots and blemishes; and it may also have flaky patches which you might mistake for areas of dry skin: in fact, these are due to the build-up of dead surface cells where excess oil slows down the rate at which they are shed. Oily skin is sallow, with perhaps a yellowish tinge, and a coarse open-pored texture. The skin is supple, with few lines but has a greasy feel.
Thorough cleansing and the control of surface oil are the priorities in caring for oily skin.
Your beauty routine
using products formulated for oily skin
Cleanse three times a day - morning, noon and night - and follow with an astringent. If no foundation is worn, astringent can also be used between cleansings to remove surface oil.
Two or three times a week, use a face mask to deep-cleanse the skin and rid it of dead surface cells. Use a light moisturiser over bare skin or under make-up by day and at night. To give a good base under make-up an oil-blotting gel can be applied to the central panel of the face where maximum oiliness occurs.

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